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Monday, November 8, 2010

Design + Print: Shelter Island Invites

The temperature dropped a lot today, it was a brisk morning and now a chilly evening (at least by my standards--I get cold pretty easily!). So thought I'd warm things up a bit by posting this summer wedding invite for clients Jackie & Mike. They got married this past September in Shelter Island-- a town at the eastern end of Long Island in NY.

They were inspired by Moriya & Jon's invite design and wanted to use similar elements (map, stitching, monogram...) and infuse their colors and east coast-beachy vibe into it as opposed to the original country-farm look. They have the same initials as Moriya & Jon so I was able to reuse the existing monogram for the most part and only ended up tweaking the letters with the new font they chose.

Flat-printed map on the pocket and stitching by Mira Aster.

Here's the whole set--both invite and response card slip into the pocket w/ matching outer envelope. The pocket is a great way to keep the cards intact. The rsvp card is perforated and can be sent out as a postcard--less postage and no need for an envelope. The only caveat is that postcard stamp options were very limited and when these were sent out, only the polar bear stamp was available! Didn't really go with the summer-theme. The other option is getting custom stamps from a place like Zazzle which costs a little more. This might defeat the purpose of saving on postage but gives you more freedom to coordinate with the look of the invites...

Here are the inspiration boards that I used to kick-start the project.  The bride's style was definitely more delicate than the original version of this invite set and I love the color combos we used of lavender and earthy tones. Designing for custom doesn't necessarily have to start from the ground up and in this case, no need to mess too much with a good thing :)

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