Starbucks Construction Signage

I was in Seattle last month and noticed this construction site that made me stop to take a look at it as opposed to ignoring them like I usually do. Great solution for temporary signage going on here...


































Here are a couple of detail shots of the dimensional wood letterforms and the Starbucks Shared Planet logo.
















Love the use of reclaimed wood--the imperfections make it more interesting. Reminds me of wood type, its refreshing to see corporate signage looking less corporate-like :)